Landing at SXSW Sydney®️ 19th & 20th October 2023. Music From Afar Flown To You
A diverse group of talent from Asia to the Middle East, from operatic metal to Indonesian folk to Korean R&B, each band a true star in their own country, now ready to take on the world. Presented by China’s most loved music festival, Concrete & Grass, and Asia’s biggest label group, YEG Music.
The key graphic element to be consistently applied across all Touchdown visuals including posters and social media posts, draws inspiration from the identifiable form of a postage stamp, which draws back to Touchdown's connections to travels and adventure. For social media posts, postage stamp frame is created to tie in the whole concept, with an abstract interpretation of Australia's contours on the map.
Social media post to introduce the artists and their songs
Creative Direction - Claudia & Zi
Copywriter - Zi & Keona
Motion - Thomas
Copywriter - Zi & Keona
Motion - Thomas
